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#CocaColaFreeze — Inject some cool and fizz into Frozen Sparkling Beverages! 

Frozen Sparking Beverages (or FSB for short) are a delicious frozen treat that’s between a beverage and a dessert. Because they take time to drink, they are a great mid-afternoon snack when socializing and catching up with friends or for a break with colleagues.

Young people (18 to 35 years old) usually buy them at fast food restaurants like McDonald’s. Because these drinks have been around for a while, people are starting to get tired of them.

We have a series of challenges to make young people fall in love with FSB again, by reinventing the beverages for special occasions and injecting some novelty in how they are promoted at McDonald’s.

Can you help us surprise young adults in a way that will make them crave frozen sparkling drinks again?

Coca-Cola® Freeze

€ 2.500 Escrita Criativa - Ilustração

#CocaColaFreeze eYeka Express
Coca-Cola® Freeze
371Participantes
77Participantes
132Criações enviadas
103Criações aceitas

Coca-Cola® Freeze Pack

€ 5.000 Design de Embalagem e Etiqueta

#CocaColaFreeze
Coca-Cola® Freeze Pack
693Participantes
95Participantes
184Criações enviadas
85Criações aceitas

Coca-Cola® Freeze Comm

€ 5.000 Design Gráfico - Ilustração

#CocaColaFreeze
Coca-Cola® Freeze Comm
749Participantes
82Participantes
119Criações enviadas
63Criações aceitas