The world's biggest creative playground

Helping nurture stronger innovative brands through fresh creativity.


Rather than offer brands the conventional approach of a few familiar creative eyes to help solve important marketing & innovation challenges, eÿeka connects brands & agencies with a global community of 435.219 highly creative sets of eyes.

The community then competes to deliver the best fresh and relevant ideas in creative contests. Each individual creator brings their unique and fresh perspective to these contests enabling more & better original ideas, in just a matter of days.

By combining the collective intelligence and creative power of our global community with a strategic perspective, eÿeka has become the trusted creative partner to many of world’s best loved brands such as P&G, Unilever, Coca-Cola and Nestle.



François Pétavy

François Pétavy – CEO

François has been focusing on the convergence between technology, marketing and content for more than 20 years. Before joining eÿeka early 2008, he was a Director at eBay, in charge of developing the French marketplace on new areas of business. François' past positions also include being a Producer at Ubi Soft (a video game publisher), and VP Project Management for AGENCY.COM:Paris (a digital agency). François Pétavy graduated from Ecole Polytechnique and Telecom ParisTech, and holds an MBA from INSEAD.

Alexis Beck Djevaguiroff

Alexis Beck Djevaguiroff – CFO

Alexis joined eÿeka in August 2012 to lead Finance and Operations. Before joining eÿeka, Alexis was Director of Finance & Business Analysis at Sequans Communications (4G Semiconductor Provider) where he contributed to grow the company from early stage to IPO. He previously held positions in finance as Corporate Controlling Manager at Radiall (electronic connectors), and Auditor at MBV & Associés.

Matthieu Dutter

Matthieu Dutter – VP Product

Matthieu has over 10 years’ experience leading product organizations with expertise in SaaS Solutions, Transactional User Experience and Online Marketing having designed & rolled out innovative solutions to customers in international contexts. Among his experiences Matthieu worked at FastBooking, a booking and distribution solution for luxury Hotel brands, now owned by the Accor Hotel Group and participated to the development and the pivot of a European shopping engine Twenga.

Julie Rozek

Julie Rozek – Managing Director Europe

Julie has spent over 20 years leading global Nestlé, Unilever and P&G brands at Ogilvy, Publicis, Grey and others. She is passionate about brands, fresh creative thinking and communications with a strong brand voice. She is also fascinated about how Millennials are changing our world. So, in late 2012, Julie joined eÿeka as Global Business Director, where she raised delivery standards and grew the FMCG business in Europe. Julie graduated from Colgate University (B.A.), Johns Hopkins SAIS (M.A.) and from ESCP Europe (M.S.).

Phil James

Phil James – Managing Director APAC

Phil is located in Sydney, Australia yet has deep roots in international markets having lead both regional and global brand strategy and innovation teams for blue chip consumer goods companies for much of the past 20 years. He joined eÿeka in 2016, lending the breadth of client-side brand building capability to help marketing teams in the APAC region break conventions and unlock their brands’ true potential. In fact, Phil leads eÿeka’s very own brand strategy group. He graduated in Commerce and Strategic Marketing from University of NSW, and holds certificates in Leadership from Harvard Business School.


Massimo Prelz Oltramonti

Massimo Prelz Oltramonti – Chairman of the Board

Massimo was born and raised in Italy, studied economics & business at the University of Geneva and got his MBA at Wharton. He started his career in Paris where he worked for The Boston Consulting Group, then joined Olivetti, first in the Corporate Development and Venture Capital team, then - after 2 years spent in New York - as Managing Director of Radiocor, a whole owned financial information services company. Massimo then returned to venture capital, moving to London and joining first Alta Berkeley Associates and then Advent International, where he became Managing Director in charge of the investments in Media Telecom and Technology. His investments included Scandinavian Broadcasting Systems SA, Esat Telecom plc and Jazztel plc.

After leaving Advent International, he became Chairman of Jazztel, Vice-Chairman of Primacom AG as well as advisor to a number of private equity funds, including Spectrum Equity Ventures, Gilbert Global and GMT Communication. Massimo is also the Chairman of Electro Power Systems SA, a EuroNext listed energy storage company and Director of Gigaclear plc, a telecom operator.

Dan Foreman

Dan Foreman – Chair of Advisory Board

Dan brings over 20 years of business experience. He specializes in emerging technologies and developing markets, having helped organizations grow from incubation to multi-million dollar revenues (and exits). Dan began his career at WPP before progressing to senior client, advertising and consulting roles. These days Dan operates in investment, advisory and entrepreneurial positions, currently chairing or advising the boards of several data, technology, marketing, social media and research companies. He also personally invests in many early-stage businesses. Dan is the Former President for ESOMAR (holding elected position of 100,000 professionals 2013-14, the first President under the age of 40), Founder of TEDxRoyalTunbridgeWells (audience reach of over 2 million people), a winner of several professional awards, a frequent guest lecturer at a number of business schools and an industry keynote speaker (Dan has spoken to over 300,000 people on every continent). He holds a BSc in Psychology and Mathematics.



iSource is a French early stage venture capital firm focusing on Information and Communication Technologies (Corporate Software, Multimedia, SaaS, Telecom, Internet, Embedded systems, Managed Services, Eco-Technologies). Since 1999, our Team of highly professional investors with in-depth experience in technology, R&D, marketing, business development, sales and management in IT sectors, builds with each portfolio company a close partnership and provides active support.

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